"We are confident that this system will be a beneficial resource to PHG, allowing us to significantly broaden our reach, further increasing visibility amongst key partners on a global level," said Christian Boerger, Corporate Director of Revenue Strategy, Pacific Hospitality Group.
iWTX integrates into the heart of PHG's enterprise platform, enabling full automation of rates, availability, and reservation delivery for the hotel chain's B2B business. The connectivity also reduces the needs for PHG to manually contract with each agent whilst eliminating issues related to static rates, inventory blocks, and errors caused by email/fax-based confirmations.
"We are very excited to be helping Pacific Hospitality Group transition from static to dynamic rates across their B2B and agent partners, and really take control of their distribution strategy and processes. PHG is now able to adjust their pricing to reflect varying market conditions thereby reducing the disparity between their distribution channels," said Faisal Memon, CEO & Founder of Illusions Online.
Pacific Hospitality Group is comprised of 12 hotels and resorts located throughout the United States, and the company continues to expand its existing portfolio with the recent opening of the dual-branded AC Hotel and Residence Inn by Marriott Dallas by the Galleria and debut of Vista Collina Resort in Napa Valley, California. For more information about Pacific Hospitality Group, visit pacifichospitality.com.
Established in 1987, Pacific Hospitality Group (PHG) is a growing hospitality company with 12 hotels and more than 120,000 square feet of event space in California, Hawaii, Texas and Louisiana. Based in Irvine, California, the company owns, manages, finances and develops hotels in iconic destinations. PHG serves as the parent company to a portfolio of lifestyle and luxury properties known as the Meritage Collection. Meritage Collection hotels include Paséa Hotel & Spa in Huntington Beach, Estancia La Jolla Hotel & Spa near San Diego, Ko’a Kea Hotel & Resort in Kauai, and two Napa Valley properties – The Meritage Resort and Spa and Vista Collina Resort.
Pacific Hospitality Group also serves as the franchisee of the following properties: AC Hotel and Residence Inn Dallas by the Galleria, AC Hotel Phoenix Tempe/Downtown, AC Hotel Irvine, AC Hotel New Orleans Bourbon/French Quarter Area, DoubleTree by Hilton Irvine Spectrum, and DoubleTree by Hilton Santa Ana /Orange County Airport. Other PHG affiliations include Trinitas Cellars. For more information, visit www.pacifichospitality.com or www.linkedin.com/company/pacific-hospitality-group.