Pacific Hospitality Group broadens connection with global tour operators with iWTX connectivity

March, 2019

Laguna Beach

Pacific Hospitality Group (PHG) has elevated its global reach by incorporating iWTX Distribution via SynXis Tour Manager, a technology solution to help hoteliers efficiently manage distribution to tour operators and destination management companies. By engaging this new technology, the hospitality company’s dynamic rate plans will be seamlessly distributed to hundreds of DMCs, tour operators & travel agents connected and transacting through iWTX (the Illusions World Travel eXchange).

"We are confident that this system will be a beneficial resource to PHG, allowing us to significantly broaden our reach, further increasing visibility amongst key partners on a global level," said Christian Boerger, Corporate Director of Revenue Strategy, Pacific Hospitality Group.

iWTX integrates into the heart of PHG's enterprise platform, enabling full automation of rates, availability, and reservation delivery for the hotel chain's B2B business. The connectivity also reduces the needs for PHG to manually contract with each agent whilst eliminating issues related to static rates, inventory blocks, and errors caused by email/fax-based confirmations.

"We are very excited to be helping Pacific Hospitality Group transition from static to dynamic rates across their B2B and agent partners, and really take control of their distribution strategy and processes. PHG is now able to adjust their pricing to reflect varying market conditions thereby reducing the disparity between their distribution channels," said Faisal Memon, CEO & Founder of Illusions Online.

Pacific Hospitality Group is comprised of 12 hotels and resorts located throughout the United States, and the company continues to expand its existing portfolio with the recent opening of the dual-branded AC Hotel and Residence Inn by Marriott Dallas by the Galleria and debut of Vista Collina Resort in Napa Valley, California. For more information about Pacific Hospitality Group, visit

About Pacific Hospitality Group

Established in 1987, Pacific Hospitality Group (PHG) is a growing hospitality company with 12 hotels and more than 120,000 square feet of event space in California, Hawaii, Texas and Louisiana. Based in Irvine, California, the company owns, manages, finances and develops hotels in iconic destinations. PHG serves as the parent company to a portfolio of lifestyle and luxury properties known as the Meritage Collection. Meritage Collection hotels include Paséa Hotel & Spa in Huntington Beach, Estancia La Jolla Hotel & Spa near San Diego, Ko’a Kea Hotel & Resort in Kauai, and two Napa Valley properties – The Meritage Resort and Spa and Vista Collina Resort.

Pacific Hospitality Group also serves as the franchisee of the following properties: AC Hotel and Residence Inn Dallas by the Galleria, AC Hotel Phoenix Tempe/Downtown, AC Hotel Irvine, AC Hotel New Orleans Bourbon/French Quarter Area, DoubleTree by Hilton Irvine Spectrum, and DoubleTree by Hilton Santa Ana /Orange County Airport. Other PHG affiliations include Trinitas Cellars. For more information, visit or