Africa's Chakela Hotels partners with iWTX for extended distribution to B2B partners

Chakela Hotels & Resorts are now pushing their rate plans to the Illusions World Travel Exchange, iWTX, to enable more effective distribution and visibility across their wholesale business. The move gives the company the ability to easily transition from current static contracts to a more real-time, dynamic way of working, whilst simultaneously growing their B2B business.

"We are very excited about the partnership with iWTX. The new platform gives our member hotels a great opportunity to benefit from a Global network of Tour Operators." stated Celeste Vogel, Operations Manager, Chakela Hotels & Resorts.

iWTX allows Chakela to yield their prices and product based on business needs, allowing them to break from the traditional constraints of static inventory blocks and stop sales, whilst also reducing the errors associated with manual bookings in the B2B segment.

"We are very happy to be working with Chakela Hotels & Resorts on delivering the key aims of their B2B distribution strategy moving forward. iWTX's robust scaling and automation capabilities will help to increasingly automate and grow their B2B business." said Faisal Memon, CEO & Founder of Illusions Online.

Chakela Hotels and Resorts is a consortium of independently owned hotels and resorts located throughout Africa. Chakela Hotels and Resorts provide electronic distribution and marketing solutions to more than 100 selected Hotels and Resorts throughout Africa.