Company

Magic Arabia goes live on the Illusions platform

Alba Royo Product Manager Magic Arabia Alba Royo, Product Manager, Magic Arabia

Magic Arabia is now using the Illusions system to power its unique brand of Arabian hospitality. Whether it’s a romantic dinner for two in the desert of Oman, a private tour off the beaten track in Jordan or a meeting with a local community in the UAE, Magic Arabia provides authentic and unforgettable Arabian experiences. When Magic Arabia realized they needed to expand their distribution capability they looked for a technology partner who could provide their agents with a state of the art B2B booking engine; after exhaustive research they settled on the Illusions system.

Today, the award-winning Enterprise system and its powerful B2B booking engine is enabling Magic Arabia’s agents to access inventory and make bookings easily and smoothly. Real-time prices and immediate confirmations are helping drive sales growth while keeping back-office processing costs low.

On top of that, Magic Arabia is using iWTX, the lllusions travel market place, to access non-core product and thereby provide a more comprehensive suites of product to their partners around the world.

Commenting on the change Alba Royo, Magic Arabia’s Destination Expert said, “The partnership with Illusions is helping us distribute our Middle Eastern holidays to a wider audience, whether it is individuals looking for a romantic adventure under the Arabian stars or an incentive trips for a team who are looking for something fresh and inspiring. We are very pleased with the initial results and looking forward to developing a long term strategic partnership as we work with Illusions to seek new distribution and product origination opportunities.”

CEO and Founder of Illusions, Faisal Memon, added, “Magic Arabia and Illusions both have reputations for product innovation and differentiation. We will continue to work together to keep both of our companies at the forefront of travel and travel technology.”

Illusions is a leading provider of technology enabling its customers to automate, connect and distribute in new ways and to a wider audience. Its award winning software powers large and small tour operators across five continents.

Magic Arabia has, since 1985, been putting magic into the experience of tens of thousands of travelers to the Arabian Peninsula. It now has offices in Dubai, Oman, Jordan, Paris, Milan, Brussels and Spain and has multilingual staff able to offer services in English, French, Italian, German and Spanish.