As part of their digital transformation project, Discover Qatar, the destination management subsidiary arm of Qatar Airways, contracted and successfully rolled out the Illusions Enterprise solution and will now be a supplier of hotels, experiences and transfers to iWTX.
The Illusions World Travel eXchange (iWTX), is a real-time, cloud marketplace used by hotel chains and destination management companies to distribute inventory to a wide range of B2B buyers, including Tour Operators and Travel Agencies. iWTX manages the entire distribution of its product portfolio, both technologically and commercially, creating a new alternative distribution for its supply partners.
Another major benefit of iWTX is that it offers Qatar immediate connectivity to over 900 global travel partners already connected to the IWTX platform, with more and more partners connecting every week. Additionally, this huge technological shift empowers all relevant and regulated suppliers and service providers in Qatar to offer their products globally via partnership with Discover Qatar.
Discover Qatar went live with Illusions Enterprise technology in the summer, which means that all their current and future travel products will be made available seamlessly and real-time through the iWTX marketplace.
"Illusions has always been at the forefront of innovation in the travel industry and we are now extremely pleased that Discover Qatar will benefit from over 18 years of pioneering research and development, along with a fantastic array of commercial partnerships globally. We are the only travel technology company in the world that can, not only, deliver an Enterprise-wide technology and automation platform but also provide a global distribution of our customer products within our marketplace" said Faisal Memon, Founder & CEO of Illusions.
"Discover Qatar joins some of the biggest names in the hospitality space who trust Illusions and iWTX for their global connectivity and distribution strategy. Our unique partnership will provide a technologically robust platform to showcase the stunning accommodation, services and landscapes of Qatar on the world stage." added Memon.
"We are delighted to be distributing our Doha stock via iWTX and the impressive range of partners already signed up to this exchange platform gives us instant connectivity to some very big industry players. Doha has so much to offer. The key is ensuring that everyone who wants to sell the destination can access the inventory at the right price. iWTX helps us do that and complements our existing distribution perfectly. Our partnership with Illusions and iWTX means that customers can buy directly from us by signing up with Discover Qatar at www.discoverqatar.biz or they can buy from iWTX via the exchange platform. We are convinced that this partnership will deliver significant distribution opportunities as we build towards the FIFA 2022 Football World Cup." stated Marc Bennett, Senior Vice President, Discover Qatar.