Luxury boutique resort, The Ranch at Laguna Beach, is using iWTX to automate their reservation delivery and increase dynamic distribution in the Leisure Tour Operator space

The Ranch at Laguna Beach

The stunning Laguna Beach property has partnered with Illusions Online to make this stunning oasis available on the Illusions World Travel Exchange, iWTX. iWTX connects to the heart of The Ranch at Laguna Beach’s Central Reservation System and delivers availability, rates and inventory information to its growing network of Tour Operators and Destination Management Companies.

"Having been traditionally reliant on Online Travel Agencies, we are excited to be helping The Ranch at Laguna Beach tap into a relatively new distribution market. iWTX’s strong reach in the Leisure Tour Operator space will allow The Ranch to effectively benefit from a customer base they were not previously exposed to." said Arjun Ravrani, Vice President, Strategy & Connectivity, Illusions Online. "Historically, sales in this segment have been manual, resource intensive and time consuming; leading to manual errors, static inventory blocks and operational inefficiencies. We are very excited to be helping The Ranch not only automate this entire business but also allow them yield their rates to reflect the ever-changing business environment hoteliers face today."

iWTX allows hotel chains to automate any direct agreements they have in place with key Tour Operators and Destination Management Companies, whilst also allowing hotel chains distribute to connected Tour Operators they have not yet contracted with. iWTX is the world's first hybrid distribution platform, effectively allowing chains to pick and choose their key relationships whilst maintaining sales with other clients.

"We are very proud to partner with iWTX and are very excited to develop our business in the Leisure Tour Operator space." said Sean Laurino, Reservations Manager, The Ranch at Laguna Beach. "Not only are we penetrating a market we would like to grow in, through iWTX, we are given visibility of where our product is going and who it is being sold to, with the added bonus of receiving a single-use credit card with each booking."

About The Ranch at Laguna Beach:

The Ranch at Laguna Beach is an 87-acre resort in Laguna Beach, CA. This romantic getaway, nestled just a short walk from one of Southern California's finest beaches, brings the best of coast and canyon together in one uniquely Laguna experience. Harvest Restaurant specializes in California style cuisine, serving breakfast, lunch and dinner. Enjoy food and drinks from the comfort of your room with in-room dining, or poolside soaking up the sun at the Pond Pool Bar. Spanning over 3,000 square feet of indoor and outdoor space, including four treatment rooms and a 24-hour fitness center, Sycamore Spa by Hudson captures the bohemian vibe of Laguna's laid-back beach lifestyle. Ben Brown’s 9-hole golf course is situated in what's arguably the most serene and natural setting in Orange County as it is carved into the naturally dramatic and lush walls of Aliso and Wood Canyons.

• AAA Four Diamond hotel
• National Geographic Unique Lodge of the World
• Condé Nast Traveler - Top Resorts in Southern California: Readers' Choice Awards 2018